Privacy Policy

1. Introduction

Market Pulse Analysis Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit marketpulseanalysis.com (the "Site"). Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

2. Information We Collect

We collect information you voluntarily provide (such as your email address when subscribing to our newsletter) and information automatically collected when you visit our Site, including:

• Usage data: Pages visited, time spent on pages, scroll depth, links clicked, and referring URLs.
• Device data: Browser type, operating system, screen resolution, language preference, and time zone.
• Network data: IP address (stored in hashed/encrypted form only), general geolocation (country/region level).
• Cookies & similar technologies: Session identifiers and analytics cookies as described in Section 5.

3. How We Use Your Information

We use collected data to:

• Deliver and personalise the content and services you request;
• Analyse site usage to improve the quality and relevance of our editorial content;
• Send you the Market Pulse Intelligence Brief and other communications you have opted into;
• Detect, prevent, and address technical issues, fraud, and abuse;
• Comply with legal obligations under applicable law.

We also use behavioural engagement signals (dwell time, scroll depth, click patterns) to determine which financial products or services to recommend to you. These recommendations may be delivered via third-party partner links. We only route users to regulated financial platforms that meet our editorial standards.

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) and United Kingdom, our legal bases for processing personal data are:

• Consent — for newsletter subscriptions and marketing communications;
• Legitimate interests — for site analytics, fraud prevention, and content personalisation;
• Contractual necessity — to deliver services you have requested.

5. Cookies

We use the following types of cookies:

• Essential cookies: Required for basic site functionality (session management). These cannot be disabled.
• Analytics cookies: Used to understand how visitors interact with the Site. Data is aggregated and anonymised.
• Personalisation cookies: Used to remember your preferences and personalise content recommendations.

You may disable non-essential cookies via your browser settings at any time. Note that doing so may affect the functionality of certain Site features.

6. Third-Party Sharing

We do not sell your personal data. We may share data with:

• Analytics providers for aggregated traffic analysis;
• Financial platform partners when you click through to their services (subject to their own privacy policies);
• Email service providers for newsletter delivery (data processed under Data Processing Agreements);
• Legal authorities when required by law or court order.

7. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, or as required by law. Behavioural analytics data is retained for a maximum of 90 days. Email subscriber data is retained until you unsubscribe. You may request deletion of your data at any time (see Section 9).

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data. IP addresses are stored only in encrypted or hashed form. We use TLS 1.3 encryption for all data in transit. Access to personal data is restricted to authorised personnel only.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate data;
• Request deletion of your data ("right to be forgotten");
• Object to or restrict processing;
• Request data portability;
• Withdraw consent at any time.

To exercise any of these rights, contact: privacy@marketpulseanalysis.com

10. California Privacy Rights (CCPA)

California residents have the right to know what personal information is collected, to opt out of the sale of personal information (we do not sell personal information), and to request deletion. To submit a CCPA request, contact us at the address below.

11. Contact / Data Protection Officer

Market Pulse Analysis Ltd
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, UK
Email: privacy@marketpulseanalysis.com

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or your local data protection authority.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify subscribers of material changes via email and update the "Last updated" date at the top of this page. Continued use of the Site after changes constitutes acceptance of the revised policy.